Most ads for women from Nike are advertizing their workout clothes. The very first thing I notice is that everyone in the ads that are wearing their clothes are already extremely fit. I'm not sure about other people's opinions, but mine is that most people that are going to the gym are attempting to lose weight, and they most definitely do not look like these girls. However, I do know there are the people who are already in shape and would like to stay that way. But, what these ads are saying to me is that if i buy these clothes I will look like this, or even saying that if I want to buy these clothes I should ALREADY look like this. I'm not sure if that is the best way to advertise this workout gear.
Another thing to look at is the general mood of the picture. the girls all look serious and confident, therefore advertizing that you too will be confident in your body if you workout in these clothes. What girl wouldn't want to look as cut and intimidating as these women? In addition, the room they are standing in is rather dirty and rugged looking for women to be in. But it gets the point across that these women, dressed in Nike gear, are determined and not afraid to work as hard as possible to get the bodies they want. The neutral tones of their clothes also add to the mood of the ad.
Overall, this ad falsely advertizes the clothing, but I do believe that the mood it sets with the colors, background, and expressions on the women's faces is effective. It motivates women to get those clothes and workout in order to look as good as these models do.
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